Snake oil still sells: False advertising laws versus the beauty industry

NakedLaw, News, Opinion



The following originally appeared on the Real Self blog

We’d like to think that laws against false advertising would make it easier to avoid wasting money on “snake oil” beauty products and treatments. But as author Christopher Kelsey pointed out on the RealSelf blog earlier this year, we are wired in powerful ways to want to take these advertising claims at face value.

We really want to believe that the It Works Body Wrap will melt away our cellulite and tighten our skin. And surely, the Naturaful breast enlargement cream will give a boost to our bust overnight. We’re looking for the magic bullet, the quick and easy way to get the body of our dreams without doing any of the hard work. This provides compelling motivation for those hawking these products to skirt the edges of advertising laws.

Read the full article at the Real Self blog.

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