Rich Barton, Co-Founder of Zillow and Expedia, to Keynote Avvocating 2012

Two-Day Online Marketing Conference for Lawyers and Legal Marketers Features Lineup of Technology and Industry Leaders

Seattle, Wash — Avvo, the largest expert-only health and legal Q&A resource and directory (, announced today Rich Barton, the Co-Founder and Executive Chairman of Zillow and Founder of Expedia, will give the keynote presentation at Avvocating 2012: Legal Marketing in the Era of Social Media, a two-day conference for lawyers and legal marketing professionals.

The 3rd annual conference is being held on Thursday, May 3 and Friday, May 4, 2012 at the Bell Harbor Conference Center in Seattle, Washington. Tickets are available now for the early bird price of $499.

“Avvocating offers attendees the opportunity to hear from technology innovators and legal industry leaders about the latest online marketing strategies and social media trends,” said Mark Britton, founder and CEO of Avvo. “Whether your goal is to get more clients through the door, enhance your online reputation or learn new tactics to keep one step ahead of the competition – Avvocating will provide the information to take your marketing success to the next level.”

Other speakers covering a range of online legal marketing and social media topics at Avvocating 2012 include the following:

Mark Britton: Founder, CEO and President, Avvo

Carolyn Elefant: Lawyer, Blogger at and Author of Solo by Choice: How to Be the Lawyer You Always Wanted to Beand Co-Author ofSocial Media for Lawyers: The Next Frontier.

Michael Blumenthal: Small Business Consultant, Google Maps and Local Search Industry Expert and Blogger at

Tyson Snow: Founding partner at Mumford West & Snow LLC in Salt Lake City, Utah. His practice areas include employment law and intellectual property litigation.Tyson is also the founder of Social Media, Esq.,a blog about social media for attorneys.

Rich Sierra: Florida business attorney and founder of The Law Firm of Richard Sierra & Associates.

Vanessa Fox: Author of Marketing in the Age of Google, Creator of Google Webmaster Tools and Founder of Nine by Blue.

Ari Kaplan: Lawyer, Author of Reinventing Professional Services: Building Your Business in the Digital Marketplace and Founder of Ari Kaplan Advisors.

Josh King: General Counsel and Vice President Business Development, Avvo

Duane Forrester: Senior Product Manager for Microsoft Bing Webmaster Outreach Program, Author and Columnist at

Mark Kelly: President, Chair 10 Marketing a Seattle-based Internet marketing consulting firm.

Matt Homann: Innovational Speaker, Creative Facilitator, Lawyer and Founder of LexThinkand the author of the legal blog “the [non]billable hour”.

To register for Avvocating 2012, please visit online: For more information about sponsorship, please contact Megan Olendorf at [email protected].

About Avvo, Inc.
Avvo is the largest expert-only medical and legal Q&A resource on the web that empowers consumers with the information and expert advice they need to confidently make the right decisions about their health and legal needs. Avvo is comprised of a free expert Q&A forum, where consumers can ask a lawyer or ask a doctorquestions and receive answers from rated doctors and lawyers in their area; an extensive professional directory which features comprehensive professional profiles, patient and client reviews and peer endorsements; and the unbiased, industry-leading Avvo Rating for more than 90% of practicing doctors and lawyers in the U.S. Launched in 2007, Avvo is privately held, with funding from private investors, Benchmark Capital, Ignition Partners and DAG Ventures. For more information, visit