RealPractice and Avvo Partner to Provide Attorneyswith New Tools to Acquire and Service Their Clients

Prospective client inquiries coming from Avvo are now integrated within the My RealPractice marketing and practice management application. RealPractice offers attorneys effective solutions for improving their Avvo profiles and growing their client bases through Avvo Premium Listings

Seattle, Wash — RealPractice, Inc., a leading provider of software and marketing services for law firms, and Avvo, the world’s largest online ratings directory for doctors and lawyers, announced today new technology features and incentive programs to help attorneys better reach, retain and serve their clients through integrated client communication and management tools, as well as incentives to help attorneys maximize their exposure to prospective clients on Avvo.

As part of today’s announcement, RealPractice has released new features within its My RealPractice marketing and practice management Web and iPad®/iPhone® applications that will enable attorneys to receive, respond to, and manage inquiries coming from their Avvo profiles and Premium Listings.  The new enhancements will help attorneys in the Avvo directories respond to phone calls and web inquiries more quickly, giving them the competitive edge they need to convert more prospects into clients.

For attorneys who have profiles or Premium listings on Avvo, new features within the My RealPractice application include:

–          “Contact us” inquiries and phone call tracking data coming from Avvo and/or the lawyer’s website can be immediately routed into the My RealPractice Web application with real-time notifications sent to the attorney via email, SMS text messages and/or notifications in the My RealPractice iPad/iPhone app

–          Attorneys are reminded and able to respond quickly and easily to prospective client inquiries by phone, custom email message and/or an auto-response email via My RealPractice

–          Detailed information about the phone calls and web inquiries are tracked and stored within My RealPractice for reporting and follow-up:  prospective client names, email addresses and phone numbers (as available);  dates and times of the inquiries; duration of any calls; and any questions or notes coming from the client prospects

–          Reminders and tasks can be easily set-up and managed to engage more prospects coming through Avvo, retain them as clients and manage all the details and tasks associated with their cases and matters.

Through this program, attorneys who have claimed their Avvo listing(s) may use My RealPractice and the new integrated features for free to manage and track client inquiries coming from Avvo.  This includes free web form tracking, dedicated phone number for tracking, one free landing page and free use of the My RealPractice marketing and practice management application.  Additional landing pages, call tracking phone numbers, integration with other sources, and other premium features are fee-based.

“Avvo drives over 160,000 direct contacts from consumers to lawyers every month, as well as tens of thousands of questions from consumers in Avvo’s free question and answer forum,” said Mark Britton, founder and CEO of Avvo.  “Making these new My RealPractice features available to attorneys provides another avenue to help them respond more quickly and efficiently to these potential clients,” continued Britton.  “Working together, we’re creating a better experience for consumers seeking information and guidance, and more opportunities for our lawyer community.”

“Attorneys who want to grow their practices should look to maximize their exposure on the Internet, including their presence on Avvo,” said Carey Ransom, CEO of RealPractice.  “Millions of consumers use Avvo to find attorneys,” Ransom continued, “and our new My RealPractice tools and services will help those attorneys turn more prospects into clients.”

Attorneys looking to take advantage of these new services should call RealPractice at (800) 946-9702, or Avvo at (206) 734-4111 or may visit:

About My RealPractice
My RealPractice ( and its iPhone/iPad app provide a bank-grade secure, cloud-based, economical, and flexible, online alternative to expensive, client-server practice management systems.  Beyond using My RealPractice to manage their practices, solo and small firm attorneys can utilize the application to quickly grow their client bases with websites, lead management and other marketing tools and services.

About RealPractice, Inc.
RealPractice ( helps attorneys and law firms to “realize the potential of their practice.”  For more than 10 years, the company has been providing innovative and trusted software and marketing services to thousands of legal professionals, from the solo practitioner to some of the largest law firms in the country.  RealPractice products and services include My RealPracticeTM, Performance Marketing, My RealSitesTM, LawyerToolboxTM, SmartRulesTM, SmartRules Enterprise, RealCourtDocsTM, RealDealDocsTM, RealDealDocs Enterprise, Real Knowledge ManagementTM and RealDealFormsTM.

About Avvo
Avvo ( is the largest and only free website that empowers consumers to handle their medical and legal matters with confidence.  Avvo offers free ratings and profiles for 90% of practicing lawyers and 90% of licensed MDs in the U.S. This includes the editorial Avvo Rating, patient and client reviews and peer endorsements as well as experience, background information, industry achievements and disciplinary records.  Avvo also offers a free Question and Answer forum, where consumers can ask questions and receive certified answers from certified doctors and lawyers.  Additionally, Avvo Legal Guides and Avvo Health Guides are free research tools, written as how-to articles covering everyday issues authored by certified lawyers and doctors. Founded in early 2006 and launched in 2007, Avvo is privately held, with funding from private investors, Benchmark Capital, Ignition Partners and DAG Ventures.