Divorce Questions Spike Forty Percent on Avvo around Valentine’s Day

Dubbed the ‘Valentine’s Effect,’ consumers seeking legal information on divorce surges

Seattle, Wash — Love me, love me not? Avvo, Inc., the web’s largest expert-only legal Q&A forum and directory (www.avvo.com), released data that indicates the number of consumers seeking information about divorce escalates around Valentine’s Day. Coined as the ‘Valentine’s Effect,’ filings for divorce typically rise around Valentine’s Day, and on Avvo.com, questions about divorce soar as much as 40 percent.

“Year over year we consistently see a marked rise in the number of people searching for divorce lawyers around Valentine’s Day,” said Leigh McMillan, vice president of marketing, Avvo, Inc. “Moreover, questions asked on Avvo.com about divorce increases an average of 40 percent during this period.”

“Around Valentine’s Day, people start questioning their relationships and wondering what their rights are if they leave,” said Los Angeles divorce attorney Kelly Chang Rickert. “Also, there is a small percentage of people who want to get their ex’es back around Valentine’s Day, so domestic violence restraining orders are also popular around this holiday.”

Top Legal Questions Answered

Avvo has a number of new legal guides, authored by attorneys with subject matter expertise, to help consumers navigate their questions about divorce. The new guides include:

·         How to Tell Your Spouse You Want a Divorce

·         Five Tips that Will Help Save Money on Your Divorce

·         Divorce Property Settlement: Tips for Property Division

For those looking for love, Avvo offers a free legal guide, How to Date a Lawyer. One of the most popular legal guides posted on Avvo.com, it had more than 7,000 unique page views in 2012.


About Avvo, Inc.

Avvo.com is the web’s largest expert-only legal Q&A forum and directory (http://www.avvo.com), connecting hundreds of thousands of consumers and lawyers every month.  In Avvo’s Q&A forum consumers can get free legal advice 24/7 from more than 125,000 participating lawyers, and Avvo’s directory provides comprehensive profiles, client reviews, peer endorsements and the industry-recognized Avvo Rating for more than 95 percent of all lawyers in the U.S.  In addition, Avvo helps lawyers grow their business with Avvo Ignite™, a cloud-based marketing platform and website solution specifically for attorneys. Founded in 2007, Avvo is privately held with funding from Benchmark Capital, DAG Ventures and Ignition Partners.