Avvo Names Zillow CMO Amy Bohutinsky to its Board of Directors

Seattle, Wash — Avvo, Inc., the web’s largest legal marketplace, Q&A forum, and directory (http://www.avvo.com), today announced that Amy Bohutinsky, chief marketing officer of Zillow, has joined its board of directors.

“Amy has tremendous brand and marketing expertise and has been a driving force behind Zillow’s brand and traffic growth,” said Mark Britton, founder and CEO of Avvo, Inc. “Her experience establishing Zillow as a leading and transformative consumer brand in real estate makes her an invaluable addition to our board and a key contributor to our growth strategy.”

“Avvo is leading a fundamental change in how people shop for and hire legal counsel,” said Bohutinsky. “I’m looking forward to working with Mark and the rest of the team to establish Avvo as the go-to legal brand and accelerate its growth.”

Founded in 2007, consumers use Avvo to seek free legal advice and connect with the right local attorney.  Avvo provides a wealth of legal information including more than 1.6 million user-generated attorney reviews and votes on over 5 million searchable questions and attorney-provided answers in Avvo’s Q&A forum.  The site also features the Avvo Rating for 97 percent of practicing attorneys in the U.S., with active participation by over 170,000 lawyers and growing.   Privately held and based in Seattle, Avvo has raised $60.5 million to date in funding from Benchmark, Coatue Management, DAG Ventures, and Ignition Partners.

Bohutinsky is one of Zillow’s earliest employees, and has been a key force behind the real estate brand’s category leadership and growth to more than 80 million unique users each month. She is a recognized leader in her field, receiving numerous awards including: Swanepoel Power 200: Most Powerful People in Residential Real Estate 2014, Direct Marketing News’ Marketing Hall of Femme 2014, and Puget Sound Business Journal’s 20 Under 40 in 2012.

About Avvo, Inc.

Avvo.com is the web’s largest legal marketplace for consumers and attorneys. In Avvo’s Q&A forum, consumers can get free legal advice 24/7 from more than 170,000 participating lawyers, and Avvo’s directory provides comprehensive profiles, client reviews, peer endorsements, and the industry-recognized Avvo Rating for 97 percent of all lawyers in the U.S.  Avvo also helps lawyers grow their business with websites and Avvo Ignite, a cloud-based marketing platform designed specifically for attorneys.