Avvo Names Monica Williams Chief Financial Officer

Seattle, Wash — SEATTLE, October 10, 2014 /PRNewswire/ — Avvo, Inc., the largest online legal marketplace (http://www.avvo.com), today announced the appointment of Monica Williams as Chief Financial Officer reporting to Mark Britton, Founder and Chief Executive Officer of Avvo.

Leveraging over twenty years of global corporate financial experience in both the private and public sectors, Monica is responsible for all financial and accounting operations and facilities management at Avvo. She most recently served as Vice President of Finance & Operations and Chief Financial Officer at Allrecipes.com for seven years, where she helped grow the company into the world’s largest digital food brand.  She previously held several senior finance roles at Getty Images, including positions in financial planning, financial analysis, and treasury.

“Monica’s track record leading finance at growth companies, including Allrecipes.com, makes her the perfect choice for this important role on our senior management team,” said Mark Britton, Founder and CEO, Avvo. “Her unsurpassed financial management skills, leadership savvy, and proven experience shepherding scale are invaluable for a fast growing business like ours.”

“I’ve followed Avvo for some time and am impressed with their success in helping both consumers to navigate diverse legal issues and attorneys to further build their businesses,” said Monica Williams, CFO, Avvo. “I look forward to helping the company accelerate growth with products and services that leverage technology to not only better serve the needs of the global legal market, but grow it.”

Williams earned a bachelor’s degree in Finance and an MBA from the University of Washington, and holds a Chartered Financial Analyst® designation.

Founded in 2007, Avvo features detailed professional profiles for 97% of all licensed attorneys in the U.S., which include client reviews, peer endorsements, and the Avvo Rating.  The company recently surpassed 6 million questions and answers on its popular free legal Q&A forum. In April 2014, Avvo announced $37.5 million in financing led by Coatue Management, with additional investment from Benchmark Capital, Ignition Partners and DAG Ventures. For more information on Avvo and its legal resources for consumers or attorneys, visit www.avvo.com.


About Avvo, Inc.

Avvo is the largest online legal marketplace connecting consumers and lawyers. In Avvo’s Q&A forum, consumers can get their legal questions answered for free by more than 180,000 participating lawyers or search more than 6 million previously asked questions and answers. The lawyer directory provides Avvo-rated profiles, client reviews, and peer endorsements for 97 percent of all lawyers in the U.S., so consumers can find the lawyer who’s right for them.  Avvo also helps lawyers grow their businesses with marketing tools and services including Avvo Ignite, a cloud-based marketing platform designed specifically for attorneys. Avvo and Avvo Ignite are trademarks or registered trademarks of Avvo, Inc. Avvo was founded in 2007 and is based in Seattle, WA.

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