Avvo hires Jennifer Kline Shernoff as VP of Marketing, Jeremy Reitman as VP of Organic Marketing

Growing Seattle tech company brings on new talent, promotes within, and increases hiring of engineers

Seattle, Wash — Avvo® Inc., the leading online legal marketplace connecting lawyers and consumers, today announced it has hired Jennifer Kline Shernoff as VP of Marketing and Jeremy Reitman as VP of Organic Marketing. Shernoff and Reitman will report to Jason Moss, Chief Marketing Officer. The company has also promoted Sayle Hutchison to VP of Analytics and Planning and Bhavani Murugiah to VP of People and Culture. Hutchison and Murugiah both report to Monica Williams, Chief Financial Officer.

Jennifer Kline Shernoff joins Avvo with nearly 18 years of experience in marketing, product management, technology, and operations, with 15 years spent at financial services companies. Most recently, she led the customer experience practice for Liberty Mutual Insurance’s commercial business and was responsible for setting the strategic direction across multiple consumer touch points. Prior to that role, Shernoff worked in product management at Washington Mutual. She holds a B.S. in finance and marketing from the University of Virginia and a M.A. in education from Seattle University.

At Avvo, Shernoff will oversee all consumer and brand marketing efforts. “I’m excited to join a company that uses technology to connect consumers to the legal support they need,” said Shernoff. “The legal space can be intimidating and confusing, and at Avvo, we’re trying to make it easier to find the right lawyer, resources, and tools to resolve your legal issue.”

Jeremy Reitman brings over 19 years of experience in digital marketing and project management to Avvo. Before joining Avvo, he was the Chief Marketing Officer at Uniworld Boutique River Cruise Collection, where he oversaw both traditional and digital marketing. He also led the organization’s first successful rebranding effort in its history. Prior to that role, Reitman helped secure Helloworld Limited as a top five online travel agent while serving as CEO of helloworld.com.au. He was also a member of the APAC Leadership Team at Expedia where he spent five years running various forms of digital marketing across the region.

Reitman will lead all search engine optimization and organic marketing efforts at Avvo. “The team is constantly seeking ways to make sure Avvo is front of consumers’ minds when they need legal help,” said Reitman, “and with a continued and strong focus on SEO and organic marketing, I’m confident we can help millions more consumers every year.”

“I’m excited to welcome Jenn and Jeremy to our team,” Moss said, “and know their talent, enthusiasm, and strategic thinking will have a direct impact on both our marketing efforts and our business.”

Avvo promotes two employees to VP-level

Sayle Hutchison has been promoted from Director of Financial Planning and Analysis to VP of Analytics and Planning. Prior to Avvo, she was the Director of Finance for Microsoft’s Cloud and Enterprise division, where she created an operational structure to support high growth.

Bhavani Murugiah has been promoted from Director, HR Business Partner to VP of People and Culture. She came to Avvo from Comcast Cable, where she was the Director of Human Resources and led talent management, employee engagement and retention, and leadership and development across the organization.

Avvo is a tech company that helps connect people to the quality legal help they need. Located in Seattle, the company currently has over 350 employees and continues to grow, with plans to add to the software and big data engineering teams before year’s end. For more information on careers at Avvo, visit their website.

About Avvo, Inc.

Avvo helps people find and connect with the right lawyer through industry leading content, tools, and services. Founded in 2006 in Seattle, Avvo provides transparent information about attorneys, with Avvo-rated profiles for 97% of practicing lawyers in the United States. A free Q&A forum with more than 10 million questions and answers and on-demand legal services that provide professional counsel for a fixed cost, make legal faster and easier. For more information on how Avvo helps people through legal issues from research to resolution, visit www.avvo.com.